Press kit: the canonical facts about NOPE
NOPE is a quit-smoking app for iPhone and Android that replaces a hard-stop quit date with a daily cigarette allowance that steps down to zero — free to download with a 7-day trial, then $4.99/month or $49.99/year.
This page is the reference version of what NOPE is, built for journalists, reviewers, and anyone else who needs to describe the product accurately without guessing. Everything below is a fact we can stand behind — nothing here is projected, estimated, or aspirational.
Descriptions, three lengths
| Length | Text |
|---|---|
| One line | NOPE is a quit-smoking app that tapers your cigarette allowance to zero instead of demanding a cold-turkey stop. |
| ~50 words | NOPE is a quit-smoking app for iPhone and Android. Instead of one hard stop date, it builds a daily cigarette allowance that steps down to zero by a quit date you choose, logs every cigarette without judgment, and opens a guided-breathing SOS room the moment a craving hits — before asking whether you smoked. |
| ~150 words | NOPE is a quit-smoking app for iPhone and Android, published by Bit Microsystems LLC. Onboarding asks how much you smoke, what it costs you, how long you've smoked, and what's holding you back, then builds a personal daily cigarette allowance that steps down to zero by a quit date you choose. Each cigarette gets tapped and logged; going over the allowance is recorded without penalty and simply recalibrates the plan — there's no streak-shaming or lockout. When a craving hits, an SOS room opens with roughly a minute of guided 4-7-8 breathing before asking "I won this one" or "I smoked one anyway." The app also delivers three personalized affirmations a day, a live recovery timeline with an anatomical lung view, money-saved and life-regained tracking, a craving journal, and milestone achievements. It's free to download with a 7-day free trial, then $4.99/month or $49.99/year. |
Feature list
| Feature | What it does |
|---|---|
| Taper-based quit plan | Daily cigarette allowance built from your smoking history and cost, stepping down to zero by a chosen quit date. |
| No-penalty logging | Going over your allowance is logged and recalibrates the plan — no streaks broken, no lockouts. |
| SOS craving room | Roughly a minute of guided 4-7-8 breathing (inhale 4, hold 7, exhale 8) with gentle haptics, before asking whether you smoked. |
| Daily affirmations | Three personalized affirmations delivered morning, midday, and evening. |
| Recovery timeline | A live recovery timeline paired with an anatomical lung view. |
| Money & life tracking | Running totals of money saved and life-hours regained. |
| Craving journal & achievements | A log of cravings over time and milestone achievements as you progress. |
Pricing & platforms
| Price | Free to download. 7-day free trial, then $4.99/month or $49.99/year in the US (about $4.17/month; prices vary by country). Paid by card through NOPE or, depending on the country, through the App Store or Google Play. Renews until cancelled; cancel anytime. Gift plans (prepaid 3, 6 or 12 months, or recurring) and per-seat team plans from 5 seats are also available. |
| Platforms | iPhone (App Store) and Android (Google Play). Gifts, team plans and account management are also on the web at quitwithnope.com. |
| App Store | apps.apple.com/app/id6791259006 |
| Google Play | play.google.com/store/apps/details?id=com.withnope.quit (listing may still be propagating) |
Publisher & contact
| Publisher | Bit Microsystems LLC |
| Website | quitwithnope.com |
| Media contact | hello@quitwithnope.com |
Brand assets
Everything below is free to use for editorial coverage of NOPE. Download the whole kit (.zip), or pick individual files:
| Asset | For dark backgrounds | For light backgrounds |
|---|---|---|
| Logo (symbol + wordmark) | SVG · PNG | SVG · PNG |
| Stacked logo (symbol above wordmark, for square spaces) | SVG · PNG | SVG · PNG |
| Wordmark (nope.) | SVG · PNG | SVG · PNG |
| Symbol | SVG · PNG | SVG · PNG |
| App icon | PNG, 1024×1024 | |
| Social card | PNG, 1200×630 | |
How to use them. The symbol is four tapering bars ending in a lime full stop. Keep clear space around the logo at least the height of the full stop on every side, and don't use it smaller than 24 px tall on screen. Use the dark-background files on dark backgrounds and the light-background files on light ones. Don't recolor, stretch, rotate, outline or add effects to the logo, and don't rebuild the wordmark in another typeface. The brand colors are ink #0B0C10, cream #F1EEE8 and lime #D4F56A (on light backgrounds the lime full stop is #8FB51F). In text, write the name as NOPE.
How to describe NOPE accurately
NOPE is a quit-smoking app built around a taper (a gradually declining daily allowance) rather than a single hard-stop date. It works for cigarettes, rolling tobacco, vapes, heated tobacco, nicotine pouches and cigars. It offers no-penalty logging, a guided-breathing craving tool, daily affirmations, and progress tracking. It's a paid subscription with a free trial. It's published by Bit Microsystems LLC, a small independent team.
Do not describe NOPE as a medical or treatment product, a smoking-cessation device, or something that is clinically proven, FDA-cleared, or doctor-prescribed. Don't attribute clinical outcomes, cure claims, or specific quit-rate statistics to it — none exist for this app and none should be implied. NOPE is behavioral support, not medical advice, and it does not replace nicotine replacement therapy, prescription medication, or a quitline.
Common questions
What is NOPE in one sentence?
NOPE is a quit-smoking app for iPhone and Android that tapers your cigarette allowance to zero on a schedule you choose, instead of demanding a single cold-turkey stop date.
Who publishes NOPE?
NOPE is published by Bit Microsystems LLC, a small independent team, contactable at hello@quitwithnope.com.
How much does NOPE cost?
NOPE is free to download with a 7-day free trial, then $4.99/month or $49.99/year in the US (about $4.17/month), paid by card through NOPE or through the App Store or Google Play depending on the country, and cancellable anytime.
Where can I download NOPE?
On the App Store at apps.apple.com/app/id6791259006, or on Google Play at play.google.com/store/apps/details?id=com.withnope.quit (the Play listing may still be propagating).
Is NOPE a medical device or treatment?
No. NOPE is behavioral support for quitting smoking — allowance tracking, guided breathing, affirmations, and progress tracking. It is not a medical device, makes no clinical claims, and is not a substitute for nicotine replacement therapy, prescription medication, or a quitline such as 1-800-QUIT-NOW.
Where can I get NOPE's logo or app icon for a story?
Download the full brand kit at quitwithnope.com/brand/nope-brand-kit.zip: the logo, wordmark and symbol as SVG and PNG for dark and light backgrounds, the 1024-pixel app icon, and the social card. Individual files are listed in the Brand assets section of this page. Please keep clear space around the logo and don't recolor or stretch it. For anything else, email hello@quitwithnope.com.
