The last pack
you'll ever buy.
Say NOPE.

NOPE is a quit-smoking app for iPhone and Android that helps you taper off cigarettes instead of quitting cold turkey. You tell it how much you smoke and pick a quit date; NOPE builds a daily cigarette allowance that steps down to zero by that date, gives you a one-tap breathing room for cravings, and shows your body's recovery from your last cigarette onward.

Both work, and the honest answer is that the research is mixed — large trials have found abrupt quitting to be at least as effective as gradual reduction for people who are ready to stop immediately. NOPE exists for the much larger group who aren't: people who have tried cold turkey, failed, and won't attempt it again. A plan you'll actually follow beats a method you'll abandon on day two. Talk to your doctor or a quitline about which approach fits you, and about medication like nicotine replacement therapy, which improves the odds of either approach.

NOPE is free to download and costs $4.99 per month or $49.99 per year after a 7-day free trial. The annual plan works out to about $4.17 a month. Billing is handled by Apple or Google, subscriptions renew automatically until you cancel, and you can cancel any time from your device's subscription settings.

There's a 7-day free trial with every feature unlocked, but no permanently free tier. Your subscription pays for the AI that writes your daily affirmations and keeps the app ad-free with no data selling.

An individual craving usually peaks and passes within three to five minutes, even though it feels much longer. That's why NOPE's SOS room opens with roughly a minute of guided 4-7-8 breathing before it asks you anything — most cravings are already fading by the time the breathing ends. Cravings become less frequent over the first few weeks after your quit date.

You log it and nothing bad happens. NOPE has no streak-shaming and no lockout — going over just recalibrates the plan. Logging honestly is what makes the taper math work, so the app is designed to make an over-limit day cheap to admit.

It's a full-screen craving tool you reach with one tap. A slow-pulsing orb paces about a minute of guided 4-7-8 breathing (inhale four counts, hold seven, exhale eight) with gentle haptics. Only afterwards does it ask what happened — "I won this one" or "I smoked one anyway" — and either answer keeps you on the plan.

No. NOPE is behavioral support, not a medical device, and it does not provide medical advice, diagnosis, or treatment. It works alongside nicotine replacement therapy or prescription cessation medication — ask your doctor or a quitline (1-800-QUIT-NOW in the US) about combining them.

We never sell your data and never use it to train AI models, and the app is ad-free. NOPE collects your email address for sign-in, the quit profile you enter during onboarding, the cigarettes and cravings you log, your timezone and push token for notifications, and your subscription status. No location, no contacts, no health-record data, no cross-app tracking identifiers. Full detail is in the Privacy Policy.

Cancel in your store settings: on iPhone, Settings → your name → Subscriptions → NOPE; on Android, Play Store → profile → Payments & subscriptions → Subscriptions → NOPE. To delete your account and all its data, open the More tab in the app and use the account deletion option; deletion is permanent. Step-by-step help is on the support page.

NOPE runs on iPhone and on Android phones — check the current minimum OS version on the App Store or Google Play listing. There is no web or desktop version. Your progress is stored on your device and synced to our servers, so it survives a lost or replaced phone.